The use of performance enhancers is more in the market among the sportsman especially. It has been in the bodybuilding sector long enough. This the arena where they have to shine and they have only one chance and taking this the enhancers is their resort for a quick fix or sure winning chance. Marathon runners, racers, baseball, football players peak after the use of Human Growth Hormone (HGH).

It’s naturally occurring hormone secreted by the thyroid into the body but this can be artificial consumed as it found in the synthetic form as a pill. This will enhance the muscularity of the body and height, weight and body structure will be more defined. This definitely helpsperformance and definitely used as an enhancer by most by athletes worldwide and helps the the professional bodybuilders to gain muscles quickly.


These drugs are formed by using animal extracts or by chemically preparations. These steroids are also known as HGH or Human Growth Hormones.

While using HGH or supplement it best to see what are your training goals, fitness levels and the tolerance level of your body to such drugs. Bodybuilders use many kinds of ASS steroids because they feel it puts them ahead of everyone has the desired body effect in the quickest manner possible.

There is increase in appetite, bone growth, increase in the production of red blood cells, increase in strength and also the size of the skeletal muscles. The androgenic effect is increase in the growth of male and female organs in children, increase in vocal chord size, production of sperm and increase in the libido.

Medical uses

Since the advent synthetic HGH, it has been used in treating leukaemia patients for generating bone marrow and people with kidney disorders. They are known as blood cell precursors. It has helped children with low growth rate. It has been used as effective and reliable male contraceptive. It also helps in generating male puberty. It is used in the elderly who have loss of bone mass. It can treat patients with erectile dysfunctions. It helps patients which chronic body wasting to gain weight in cases of AIDS and cancer patients and to avoid somatopause.

This hormone (HGH) is a naturally secreted by the body the quantities required for the body. If there is less secretion during childhood it could lead to dwarfism and more secretions could lead to gigantism. In adulthood primary and secondary characteristics show up.

Many sports persons, bodybuilders, weight lifters use it, though it is banned all over the world by international sporting bodies and lot regulations and doping tests are carried out to find out if the athlete comes out clean. These are controversial matters as many substances get banned, newer better one crop up and people are going to use.

Side effects of HGH

There have been cases where people who have taken HGH have complained about joint and muscle pain. It has also been observed that men have enlarged breast development. There is also an additional pain in the ankles and feet. Carpel tunnel syndrome also can be a noted effect of using HGH.

This Startup Might Have The Blueprint For Your House

Decorating a whole house or even one’s own bedroom isn’t everyone’s cup of tea.  From the sea of data on the internet, it is so hard to find out how you want the place you’ll live to look like. It’s your house and it should represent you. If only you had a team of architects to help you through!

This is exactly what these expert architects with 26 years of experience are doing. Knowing the home decor business like the back of their hand, these architects will leave a great legacy – loads and loads of data and information about the home décor business they’ve gathered over the years through a startup called ‘Renomania’. They claim that there is nothing you’ve wanted to know about building a house you wouldn’t find on Renomania. Co-founders Ritu Malhotra and Navneet are graduates from the School of Planning and Architecture who met their third Co-founder Rahul Lodha who is a graduate from IIT Kharagpur.

Interviewing Ritu, we found out that they say they are selling ideas and their idea can give you the house of your dreams.

From architecture to entrepreneurship

We have been entrepreneurs for 26 years now with A.A Design Consultants. Renomania.com has been a dream project that we, as architects, wanted to come up with after understanding the pain points of the homeowners. We have been in this industry long enough to understand how difficult it is for people to explain what they exactly want in their house. We have seen people getting magazine and newspaper cut-outs and online picture-prints which were all from international homes from international websites. The results, thus, were never really the same considering the difference in culture, weather and tradition. That’s when we decided to build Renomania as a solution for anything related to Indian home decor. From inspirations and ideas to a community of home professionals and homeowners, the idea was to provide the users with all information on a single platform. Our clients would ask questions regarding finishes and costs and sourcing of products seen on foreign sites or a hotel they visited. Renomania is providing all the answers.”

How does Renomania work?

We believe that home owners require inspiration, inspiration which comes from relevant content, variety of ideas and being part of a similar yet diverse community.

Most others in the Home space are in the Transaction space like selling furniture or in the Home service space that is to provide handymen. The content in these platforms is Transaction oriented.

Renomania is into the business of selling ideas. It is a community of homeowners and professionals where they can easily discover each other and interact. It is not a usual e-commerce website that sells furniture or a readymade look. It aims at attempting to maintain the fun and ease factor in home building and home décor experience. It is helping people ‘discover’ – the kind of house they’d like to live in and the professionals they would like to work with.

Why need a home décor database?

Renomania is an online platform that helps homeowners discover a million new ways to make their homes more beautiful.

Design Consortium

Since, we have a strong experience of 26 years in this field, we understood the problems that homeowners were facing, and we knew that someone had to work towards it. We built the largest catalogue of beautiful Indian homes, helping homeowners get ideas and inspiration for designing everything from a room or a corner to an entire house. Renomania also helps homeowners convert their inspired vision into reality, by connecting them with an ever-growing community of millions of other homeowners, interior designers, architects, contractors and product providers across the country. Whether you’re looking to renovate a room or a corner or an entire home, Renomania is everything you need to create a beautiful home. With over 1,00,000 high-resolution inspiring photos of home interiors that you can browse, save and share, we wanted the consumers to find everything related to their home at one place. We also have a 3000-member strong verified active professional community, from architects and contractors to designers and more, who help make your dream home a reality. Consumers can findout the source of the products tagged in the photos and above all, get hundreds of tips and recommendations to make their home remodelling a pain-free process.

Future of home décor data

The digital world is booming by the hour and everyone is perpetually connected to social media. This change has automatically resulted in the boom of the online home décor market as well. People go online for everything nowadays, whether it is to buy a product or to get ideas. We notice an increase in adoption of online purchasing by a younger audience. Statistically, Home interior is a $20 Billion market currently and the growth options are immense.

We are targeting to reach the half a million unique visitors on the website by end July orend August this year. Simultaneously, we are looking to grow our catalogue to beyond 100,000 pictures within this period. We have launched our mobile app for iOS and Android users and are awaiting a new feature that will allow users to discuss their home design ideas and dilemmas with one another.

How they document works of architecture

Firstly, most professionals in the industry have not documented their work and are offline. It took a lot of research and work to track all the architects in the country, reach out to them and explain how Renomania would actually prove to be beneficial for them. We hired photographers who documented the homes for these professionals across geographies. To get access of thousands of designers and create a library of curated high definition pictures of real Indian homes was a big challenge. But, this challenge has actually turned into an opportunity as we are building up this asset at great speed and of course our content is not copied and is our copyright.

Kumar Moorthy & Associates

Secondly, to build a discovery platform is a challenge in itself. There is a lot of back end coding that is required to be done in order to give the best experience to the user. When we started, we knew that we want to be a platform where users can search for anything related to homes and the search results they get are most relevant. Tagging and associating relevant and multiple keywords for each picture have been a task, something we knew will pay off well and it did!

These professionals are so good on the field but believe that they need to work on their social media game since they’re growing monthly unique at 50% month on month. Ritusays, “we are in the back to school mode. Spending nights understanding the nuances of the digital world.”

Five Things to Know For Starting Up in the Home Interiors Industry in India

The working population in India drives consumption, and demographics suggest that a good part of it is at a life stage where they would be buying their first home. Real Estate in India may be in a slump, but the people who buy houses like to do it up well. Today, global Indians aspire to eat, drink and live the way Millennials and Yuppies do in other parts of the developed world.

This results in a great opportunity in the domain of Home Interiors with the home furnishing industry in India being pegged at $ 10 billion. 85% of this market is unorganized, and is characterized by a high friction buying process, with no clarity in terms of quality and pricing. There is a genuine gap that many an online player is trying to cater to, and one needs to be on top of this to break through the clutter.

Here are five things that one should keep in mind if you wish to startup in the home furnishing space.

 Five Things to Know For Starting Up in the Home Interiors Industry in India1.  Identify and Solve a Genuine Problem

The home interiors buying process is one of high friction and is characterized by the quote seeking behavior of customers. Several weekends are spent evaluating vendors, and understanding jargon-laden product specifications. Our marketplace model was conceived with this pretext, as was the InstaQuote (a proprietary Estimator Tool), which enables vendor-wide price comparisons. This eased out the research phase for a consumer to a considerable extent.

2.   Know Thyself

Early on, take a call on critical strategic decisions. This means determining your business model, your key strengths and focus areas. Decide if you want to take a White label approach or if you’d rather be a Marketplace. In this Industry, it is also critical to strike the right balance between Technology and Design. There are umpteen firms with a design focus in this space, both in an offline and in an online context. To carve out a niche for yourself, it is critical to use cutting edge technology and constantly innovate. We are a tech-led organization which ensures that the processes that we create are relevant to changing customer needs and henceforth increase efficiency.

3.  Cultivate High Customer Sensitivity

It pays to be receptive to customer needs. In our early days, we offered only modular kitchens and wardrobes, but quickly realized that most consumers look for a one point contact to execute full interiors. Hence the decision to onboard not just specialist brands, but also design firms with turnkey project execution capabilities. It also meant a shift in focus from modular to semi-modular, in order to cater to the demands of a larger audience.

4.  Create Multiple Touch-Points

Most consumers go through the process of buying interiors just once in their lifetime. And they are expensive.  It’s a high involvement product that customers want to experience before buying.  It pays to have both online and offline customer touch-points for deeply engaging with your target audience. Indians are still on a learning curve when it comes to buying furnishings completely online. The Online to Offline (O2O) model works immensely well for this industry with quality lead generation being the critical online aspect and showrooming, the offline one.

5.  Empower Your Sales Personnel

Considering the consultative nature of selling home interiors, it is a good idea to invest in an efficient sales force. They lend your online entity a face, an identity that consumers can connect with. It is crucial to empower your sales personnel and also keep them updated on latest trends and technology.

And lastly, be Patient!

This industry is characterized by a long cycle time. Consumers are deeply involved and decision making is usually collective and prolonged. Just remember that the unit economics is excellent and every single customer is worth your effort and mindshare!

Increased Activity in the Real Estate Sector Will Lead To Additional Employment Generation

It is the most important financial exercise to set the course of India’s economy for an entire year. Union Budget 2017 has been declared – and it has impacted the real estate sector in a big way.

It is no secret that the sector has been going through challenging times for the past couple of years. It was in dire need of proactive policy changes to take it out of the red zone. The sector’s importance cannot be over-emphasized – it is the second-biggest employment generator after agriculture, and contributes between 5-6% to the country’s Gross Domestic Product (GDP).

Without a doubt, the Indian realty sector deserves attention, for its health has a direct impact India’s economic health. The recent budget announcements have created a lot of excitement in the sector, largely for the right reasons. Let us examine the major policy decision before understanding their impact on the market:

 Increased Activity in the Real Estate Sector Will Lead To Additional Employment Generation
  • Obviously, the most important announcement was the fact that affordable housing – the mainstay and backbone of the Indian real estate sector –  has finally been given infrastructure status
  • The Government has affirmed its intention of constructing 1 crore rural houses by 2019
  • Allocation to Pradhan Mantri Awas Yojana increased from Rs. 15,000 crore to Rs. 23,000 crore
  • For affordable housing, the carpet area of 30 and 60 sq meters will be applicable instead of built-up area of 30 and 60 sq meters
  • Developers will get tax relief on unsold stock, as they will need to pay capital gains only in the year when the project is completed
  • Also, the holding period for capital gains tax for immovable property has been reduced from 3 years to 2 years
  • Developers can avail tax break of 1 year after the receipt of completion certificate for the unsold stock
  • A new FDI policy, which is under consideration, will help the sector get access to a considerably larger pool of funds than it had so far
  • The National Housing Bank (NHB) will refinance Rs. 20,000 crore loans
  • Fund allocation for development under AMRUT and Smart Cities projects has also been increased to Rs. 9,000 crore

Now, to examine the role of and impact on various stakeholders of the real estate sector:


The Government’s intention is to spur the real estate sector – and even if it has not exactly gone all the way on this, the steps taken are commendable. To accord the housing sector industry status has been a long-standing demand. Though only the affordable housing has been given this much-coveted and all-important status, it is definitely a shot in the arm for the sector. Suddenly, the Government’s objective of providing Housing for All by 2022 looks very much achievable.

Also, increased activity in the sector will lead to additional employment generation, which is good for the economy. Tax breaks and other sops will help builders cut their cost, improve their bottom-lines and get additional liquidity to improve efficiency. These steps, along with other impending regulatory breakthroughs such as RERA and GST will not only fuel demand, but make the sector more efficient and organized.

Even though the Government’s move to demonetize high-value currency affected the secondary housing market, the primary market with genuine players did not see much of a negative impact and is, in fact, now showing clear evidence of revival.


Builders of budget housing now have access to cheaper sources of funds, thanks to the newly-granted infrastructure status. As per statistics, the shortage of housing currently stands at around 1.87 crore homes, and nearly 95% of the shortage is in the affordable segment. Now, developers can and will focus more on launching projects in this segment, where most of the demand lies.

The refinancing by NHB will also help the sector, and the tax incentives coupled with these other benefits, will result in additional supply being pumped in the market. All in all, developers – who were just a couple of months ago severely affected by demonetisation – can now look forward to healthy growth and improved balance sheets. This will have a snowball effect on related industries, and on the overall economy.


The end-user is the biggest beneficiary out of this budget. While individuals falling in the lower income slab of up to Rs. 5 lakh have been given tax benefits, the massive push to affordable housing also ensures that the dream of owning a home will soon become a reality for many more.

After demonetisation, there have been talks of interest rates reducing, and some downward action has already been recorded. With banks flushed with funds, the rate of interests might fall further, making home loans more attractive. Coupled with the push towards affordable housing, the consumers will get homes at lower cost as builders will be able to pass on the savings accrued due to long-term finance at lower rates of interest.

The NHB refinancing, especially if it comes in the form of subsidy, can push home loan rates down by a significant 200 to 300 basis points. This would have a positively dramatic impact on consumer demand. This will provide the final missing link to revive the real estate sector decisively across segments.

The budget missed out on giving industry status to entire sector, gave no clarity on single-window clearances for housing projects, and provided no additional tax incentives to first-time house owners. Nevertheless, it has visibly more positives and negatives. From here onward, momentum in the realty sector can only rev up – benefitting everyone directly or indirectly related to it

The Massive Push For Infrastructure Will Benefit The Real Estate Sector

I would term it as a reform oriented budget where the expenditure was well directed towards economic growth and development, especially in the rural areas. It also reflected the government’s concern and priority to improve the investment climate with a view to stimulate growth. The massive push for improvement in infrastructure including record capital expenditure for roads, railways will indirectly benefit the real estate sector in the long run.

The Massive Push For Infrastructure Will Benefit The Real Estate Sector

We welcome the move to grant infrastructure status for affordable housing as it will act as an catalyst to the government’s vision of “Housing for All by 2022”. This will lead to higher participation by private players in this segment as they can have access to institutional funding and other government subsidies. Along with tax rebates for the salaried class which will lead to higher disposable income and interest subventions this can be a potential winner in the long run. However, the government should redefine affordable housing clearly keeping in view the different geographies in India.

Similarly, the decision to increase the qualifying unit area for affordable housing from built up area to carpet area will lead to an increase of around 20% per unit for the end user. Also, increasing the time frame for completion to 5 years indicates that the government acknowledges the practical and operational difficulties faced by developers in this category.

 The decision to tax capital gains on Joint Development Agreement upon completion of the project is a significant move. However, more clarity is required to avoid litigation which is bound to happen given the current ambiguity. The tax break of 1 year post receipt of the completion certificate, for the unsold stock, and reduction of long term capital gains to two years will provide respite to investors and developers alike.

While these initiatives are noteworthy we need to remember that Deregulation will be the key to the success of various government initiatives. A major impediment to real estate development in India remains the approval process. While the government has done a lot to ease the functioning of the real estate sector and protect the consumers, it must get the statutory authorities responsible for clearing the projects within the purview of law.

The other major concern remains that corporate taxes and dividend distribution tax remains the highest in the world. We hope this is addressed in the future to attract more investments in the corporate sector